Response Deprivation

An alternative: response deprivation theory :

Premack principle may be violated if a situation or schedule of reinforcement provides much more of the high-probability behavior than of the low-probability behavior. Such observations led the team of Timberlake and Allison (1974) to propose the response deprivation hypothesis.[5]

Like Premack principle, this hypothesis bases reinforcement of one behavior on access to another. Experimenters observe the extent to which an individual is deprived of or prevented from performing, the behavior that is later made contingent on the second behavior. Reinforcement occurs only when the situation is set up so that access to the contingent response has been reduced relative to its baseline level. In effect, the subject must subsequently increase responding to make up for the “deprivation” of the contingent response. Several subsequent experiments have supported this alternative to the Premack principle.[5]

 

https://en.wikipedia.org/wiki/Premack%27s_principle